about
Recognized as a cultural influencer by trend experts at Hypebeast, McIntyre was tapped for a special project: designing a bespoke streetwear collection in collaboration with rap sensation Flo Milli and Amazon Music. This unique collection intertwines empowering lyrics from Flo Milli's tracks with custom-designed floral prints, illustrations, and embroidered typography. It represents a genuine partnership between the designer and musician, injecting a bold feminine aesthetic into the streetwear scene.
McIntyre also helmed the creative direction of the collection campaign, which carries the evocative title "Modern Opulence." This title speaks to the shared admiration for decadence and craftsmanship between the collaborators, while also highlighting the contemporary allure of hoodies. The collection quickly gained traction within the dance community and among musicians, garnering over 40 million views on TikTok videos featuring Mia Mugs and Emeline.
credits
Role
FASHION DESIGn
CREATIVE DIRECTION
DESIGN
client
AMAZON MUSIC
year
2018