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NICKI MINAJ

Queen

about +

During her college years at RISD, McIntyre crossed paths with the late Virgil Abloh, who recognized her burgeoning talent. Abloh facilitated her connection with Joe Perez, the head of creative for Nicki Minaj, leading to a series of collaborative projects. McIntyre's contributions included art direction for the Queen album cover, merchandise, and branding.

Notably, McIntyre designed the iconic Queen logo from her college dorm room, which has since become synonymous with celebrating the strength of women's voices. To infuse the album with a unique direction, McIntyre delved into research on Nicki's African and Indian heritage, as well as warrior goddesses. This meticulous approach laid the groundwork for the album's visual narrative.McIntyre's collaboration with Nicki extended beyond the album, as she continued to design tour merchandise and other branding assets, solidifying their ongoing partnership.

credits +

Role

TYPOGRAPHY
ASSISTANT CREATIVE DIRECTION
DESIGN & BRANDING

client

NICKI MINAJ

year

2018

NICKI MINAJ

Queen

about

During her college years at RISD, McIntyre crossed paths with the late Virgil Abloh, who recognized her burgeoning talent. Abloh facilitated her connection with Joe Perez, the head of creative for Nicki Minaj, leading to a series of collaborative projects. McIntyre's contributions included art direction for the Queen album cover, merchandise, and branding.

Notably, McIntyre designed the iconic Queen logo from her college dorm room, which has since become synonymous with celebrating the strength of women's voices. To infuse the album with a unique direction, McIntyre delved into research on Nicki's African and Indian heritage, as well as warrior goddesses. This meticulous approach laid the groundwork for the album's visual narrative.McIntyre's collaboration with Nicki extended beyond the album, as she continued to design tour merchandise and other branding assets, solidifying their ongoing partnership.

credits

Role

TYPOGRAPHY
ASSISTANT CREATIVE DIRECTION
DESIGN & BRANDING

client

NICKI MINAJ

year

2018